- What Executives Can Learn From Jaguar’s New Rebranding Campaign Forbes
- Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars The Guardian
- Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’ New York Post
- Radical Jaguar rebrand and new logo sparks ire online The Associated Press
- Jaguar Rebrand Is Absolute Genius—Here’s Why Forbes