Starbucks’s New CEO Targets Hectic Stores, Overwhelming Menus The Wall Street JournalNew Starbucks CEO Brian Niccol outlines priorities to end coffee chain’s slump CNBCStarbucks New CEO Vows Turnaround With Focus on Stores, Coffee BloombergStarbucks CEO Brian Niccol Wants Starbucks to Focus on Coffee Again. It’s Going Back to the Core. Barron’sFormer Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems Fortune