Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders The Associated PressBrian Niccol, Starbucks’s new CEO, has a “messianic halo” The EconomistStarbucks’ New CEO Takes Over. 4 Must-Do Tasks for a Turnaround. Barron’sFormer Chipotle CEO Brian Niccol Starts at Starbucks This Week. How Quickly Can He Turn It Around? The Motley FoolNew Starbucks CEO Brian Niccol Used a Confident 5-Word Phrase to Help Him Get the Job. It’s a Lesson in Emotional Intelligence Inc.