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Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders – The Associated Press

Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders  The Associated PressBrian Niccol, Starbucks’s new CEO, has a “messianic halo”  The EconomistStarbucks’ New CEO Takes Over. 4 Must-Do Tasks for a Turnaround.  Barron’sFormer Chipotle CEO Brian Niccol Starts at Starbucks This Week. How Quickly Can He Turn It Around?  The Motley FoolNew Starbucks CEO Brian Niccol Used a Confident 5-Word Phrase to Help Him Get the Job. It’s a Lesson in Emotional Intelligence  Inc.