New Starbucks CEO Niccol wants to fix confusing menu, long waits for coffee MarketWatchMessage from Brian: Back to Starbucks Starbucks StoriesStarbucks’ new CEO wants to make Starbucks a coffee shop again CNNNew Starbucks CEO Brian Niccol outlines priorities to end coffee chain’s slump CNBCStarbucks’s New CEO Targets Hectic Stores, Overwhelming Menus The Wall Street Journal