Adobe invites you to ’embrace the tech’ with Firefly’s new video generator TechCrunchAdobe starts roll-out of AI video tools, challenging OpenAI and Meta ReutersAdobe’s AI Video Tools Will Be Priced Differently, CEO Says BloombergAdobe Max Recap: New AI Video Tools, Photoshop and Illustrator Updates CNETAdobe launches AI video tool and helps brands place ads on Meta, TikTok and Google Ad Age